ビジネス日本語講座

This episode explores how the meaning of “money worship” has changed across generations. In Japan’s Showa era, success was tied to ownership: houses, cars, watches, and long-term stability. Today, status is increasingly expressed through lifestyle itself — freedom, FIRE, remote w...

This episode explores why some people can only maintain their sense of self by looking down on others. In today’s unstable society, many people place their identity in FIRE, freelancing, social media success, or “freedom” itself. But when identity depends on lifestyle, comparison...

In this episode, I talk about why modern young people seem obsessed with finding the “correct” path in life. AI, inflation, unstable jobs, side hustles, and social media competition have created a culture where many people feel they cannot afford mistakes anymore. As a result, li...

In this episode, I talk about why so many “digital nomad” videos never clearly explain what kind of work people are actually doing. Modern white-collar labor has become increasingly abstract, making it difficult to see concrete results from the outside. As a result, many online c...

In this episode, I talk about the relationship between noise, taste, and service culture in restaurants. Why are some Japanese restaurants so loud? Why do customers often associate loud voices and energetic staff with “good service”? I explore the idea that noisy environments can...

In this episode, I explore why modern Japanese society increasingly feels like a “cosplay society,” where people wear social roles and personalities rather than fully living their own lives. From digital nomads and minimalist influencers to “entrepreneur-like” online personalitie...

In this episode, I discuss the rise of what I call “honor students pretending to be free spirits” on modern social media. Many influencers present themselves as independent, minimalist, or nomadic, yet their content often feels carefully optimized, emotionally safe, and deeply co...

In this episode, I discuss whether Japan is truly serious about creating a society where foreigners can comfortably live and work. Using the recent tightening of Japan’s business management visa requirements as a starting point, I explore the growing tension between immigration c...

In this episode, I discuss whether the Japanese government and major corporations truly understand the essence of otaku culture. While anime, games, and “Cool Japan” are often promoted as national assets, I argue that the real appeal of Japanese subculture comes from its strange,...

In this episode, I discuss how modern society has become increasingly difficult for people to live “casually” or naturally. In the past, social belonging often mattered more than personality itself. Today, however, people are constantly evaluated based on their character, online ...

In this episode, I discuss how modern society increasingly pressures people to “optimize” themselves for evaluation systems and algorithms. In the past, workers adapted themselves to bosses and corporate culture. Today, many people optimize for YouTube, TikTok, Instagram, and soc...

In this episode, I explore the shift from “ownership culture” to “experience culture” in modern society. Inspired by a news article about young people sharing luxury supercars like Ferraris and Lamborghinis, I reflect on how ideas of success and status have changed from the 1980s...